Tuesday, January 30, 2007

New Copywriting Blog

Hi All,

Just wanted to let you all know of another new blog that has appeared on my radar. Brent Hodgson, is not only a good friend of mine but he is also one of Australia's leading copy writers - doing work for some of the most well known info-preneurs in OZ.

Well, he has just released a new blog which I highly recommend. It covers everything from sales copy to search engine optimisation.

Check it out: Brent Hodgson, Copywriter

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Wednesday, January 24, 2007

They's and We's...

We are about to put on a new team member in the next week or so, and it's got me thinking about 'employee intergration' and how long it takes a new employee to feel "part of the team".

See..I was recently listening to someone give an elevator pitch for a company they had just joined only weeks prior - Something that stood out during his short presentation was he kept referring to the law firm as THEY.. they do this... they do that... they will keep you out of jail and the arms of Brutis. It was like the company that now paid his wage was a third party or an arms lengths away. Not something he felt involved with yet.

Later that same day, I was having a conversation with someone who had only been wih his empoyeer for a couple of months but his vocabulary was completely opposite - we do this... we do that... we we we all the way home. He was part of the team.

This got me thinking... when does a THEY become a WE ?

As employeers, co-workers and managers how do we make the transition from a THEY to a WE faster, easier and as efficient as possible ?

Tuesday, January 23, 2007

Great Guerrilla Campaign

Advertising For Peanuts points us to a fantastc geurilla advertising campaign run by a travel agency in Munich. I just love creative geurrilla marketing and this is up there with the best...

Check it out: http://advertisingforpeanuts.blogspot.com/2007/01/travel-agency.html

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Monday, January 22, 2007

Australian Monopoly

Hi All,

I just came across something that I think is realy interesting. They are making an Australian version of my favorite game - MONOPOLY. And the best thing is we can help shape the boards make-up by voting on which Australian landmarks should be which - imparticular the dark blue property typically known as Mayfair. .

Check it out at http://www.monopoly.com.au/

Also, you can view live stats of which state is winning the dark blue property race. As I write this it is currently a tie between Victoria and South Australia at 23% of votes each.

Now the marketing lesson to take from this is... If you go and vote, do you think the chance of you buying the game when it comes out is higher? I voted, and I will probably buy a copy... Now how can you get your clients/customers/prospect involved in new product development?

Friday, January 19, 2007

I'm Causing Divorces - New Newsletter

Hi All,

So Fleur bailed on me tonight to spend time with her girlfriends...so I have spent Friday night home alone!! To keep me occupied I sent out an email to my Preneur Marketing database and thought I should share it with you too.

Anyway, Intellicontact.com which I use for email distribution has this neat 'publich archive' feature which allows me to link to a page that publishes my emails.

So check out the email here - I'm Causing Divorces

It covers three important points:
1. A Gift
2. A Request For Help
3. A Reminder (which is irrelevant to you)

That link again..... I'm Causing Divorces

See ya soon,

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Wednesday, January 17, 2007

I've Found the Secret ..

So for all you out there that want to know how to come up with GREAT MILLION DOLLAR IDEAS here 's the secret of Newton, Archimidies and Einstein - MENTOS ... well, that's what Mentos are trying to get you to believe in this advertising campaign...

Kinda cool eh ?

Sunday, January 14, 2007

Customer Questions

Is this how your sales team treat customer enquries?

After getting my 'start' in retail and seeing all types of customers.... it amazes me how so many retailers continue to treat opportunities to reinforce a brand, cement a relationship and turn a sale into a life long customer, with poor customer service . As Seth Godin referred to recently in a post on his blog you may know better but are you too lazy to implement ?

Dilbert Comic Strip Archive - Dilbert.com - The Official Dilbert Website by Scott Adams - Dilbert, Dogbert and Coworkers!

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Saturday, January 13, 2007

43 Things to Do In 2007

Acorn Creative points us to 43 Things. As they describe... It’s a social networking site where you can interact with others who are trying to attain the same goals as you.

Check out 43 Things now and add yoyur 2007 goals.

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Friday, January 12, 2007

Today...Your Past DOES Equal Your Future

We’ve all heard from the motivational speakers, self help gurus + personal development experts that your past doesn’t equal your future and you have the power to ensure your previous thoughts, actions and performance don’t effect your future.

Up until yesterday I would have agreed whole heartedly and in most circumstances still do.

HOWEVER, in today’s world, the information age, where every bit of the world, every statistic, each useless bit of information about you and your past is accessible via Google, you can no longer erase your past... the past that is available and accessible to everyone with a PC (or Mac) that is.

So as you do your morning affirmations to ensure you do everything in YOUR control to start your future right, just beware that your future now travels alongside you at the speed of gigahertz…

Monday, January 08, 2007

U.S. Pizza Franchise Accepts Payment In Pesos From Spanish Patrons

Brad Williamson of BizMAVERICK has posted a great story on smallbusinessbranding.com about a fast food chain in the USA doing some creative marketing...

There’s this pizza joint called Pizza Patron (59 stores), that’s headquartered here in my hometown of Dallas Texas, that truly understands their consumer demographic of Spanish customers.
Many Mexican residents of Dallas have just recently traveled from Mexico, and have a surplus of Mexican currency sitting there in their wallets that’s going unspent. Pizza Patron had a marketing brain fart and decided to give these people a place to spend their pesos as they’re now accepting them as payment for pizza.

I think it's brillinat as it reinforces a companies commitment to thier brand position.

Read the entire stroy here:

U.S. Pizza Franchise Accepts Payment In Pesos From Spanish Patrons » Small Business Marketing And Branding

What can you do that's like this, links with your brand and will create a buzz?

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Saturday, January 06, 2007

Retail Marketers Lookout !!!

Morning All,

I had to jump online this morning to let you know about a new blog. Those of you in the retail space will be extremely interested to find that Shannon Curtis has finally increased his 'accessability' and created a blog.

Shannon Curtis is one of the world leading experts on retail marketing and has helped numerous businesses double thier retail business within 9-12 months, without discounting or spending a fortune on advertising. His stuff will change any retail business.

The blog is very new with only a few posts, but I wanted to let you know early so you can start to harness his power. Whether you are directly in retailing or not, your products and services will have to pass through the 'retail sector' to reach the end consumer so I encourage you to keep abreast of these ideas.

Check out Shannon's Retail Marketing Blog now.


p.s. how funny is this pic ;)

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Friday, January 05, 2007

The Nametag Guy on NBC

That Nametag Guy is at it again. This time Scott Ginsberg was featured on NBC. I am a 'huge fan' of Scott (actually Fleur thinks I have a man-crush) and encourage all of you to get in his circle and read this material on a regular basis.

Because Santa bought me an ipod this year I have finally got around to listening to Scotts Podcasts and they were far beyond my expectations (even though I have a man-crush and think Scott's "Super-Awesome"). Check them out at: http://hellomynameisscott.com/default.aspx?SiteArea=podcast

Here is the video of his NBC interview:

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Thursday, January 04, 2007

A Dude That Will Go Places

Ed Dale shares this great little video about an inspiring US teenage entrepreneur:

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