Saturday, July 07, 2007

Renegade Publicist Finally Goes Live

Hi All,

After many months of talk and hype has gone live...

Make sure you shoot over to now and watch the video.

There are also a couple of amazing FREE gifts awaiting your arrival.




Tuesday, June 12, 2007

Yellow Pages - Is it worth it?


I was driving into the city last night to pick Fleur up from work (yeah, she had to work on a public holiday) and saw this sticker on the red ute ahead of me..

Now it may be hard to see, but the big yellow sticker reads

Find Us In The Yellow Pages

It may just be me, but WHY THE HECK would you pro-actively encourage your competition to look in a medium filled with adverts from your competition?

You wouldn't send out a direct mail piece to your prospects and stuff the envelope full off flyer's from the opposition, would you?

You wouldn't put links to your direct competitors on the websites landing page, would you?

I can only conceive one I (some-what) logical reason for sending your prospects to the yellow pages where your competition also advertises...

And this is... if your competition sucks...your advert stands out like dogs balls and your advert is full of benefit driven elements.

Unfortunately, by the look of this ute and its lack of calls to action and USP's (YES, you should put these on all your advertising mediums, and you car is definitely one) this wasn't the case...

In part 2 of this series on Yellow Pages advertising I will share with you my thoughts on advertising in the Yellow Pages in general... stay tuned.


Thursday, May 31, 2007

Brands and Business Models

If a big chunk of Coke, Microsoft and Apples' value is based on the brand itself... why do so many entrepreneurs spend so much time growing their infrastructure (staff, buildings, equiptment)?

Look at it this way... If you are growing a business to one day sell it so you can sit on the beach drinking Pina Colada's (and get caught in the rain), then the elements you should really focus on developing are the sales processes, the value your services offer, and how it's all perceived by the public... No-one really gives a rats about the stuff 'behind-the-scenes' !!

As an entrepreneur you only have a finite amount of capital you can invest into a business, and those fund can go toward growing the infrastructure or growing the brand.

In my mind this only adds fuel to the 'it obviously pays outsource' argument. Don't 'invest' in things that can be outsourced!

What are you focusing on growing in your business?

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Sunday, May 06, 2007

Cool PR Tool....

Hi Guys,

I am trying to kill two birds with this one post...

Firstly I am testing this cool new web 2.0 tool called Clipmarks ( and am using it to tell you about...

This really cool media directory thats available from Media Monitors - as you will read below it provides the details for every media outlet in the country...

Check it out...
  • Mediadirectory

    Mediadirectory is Australia's most comprehensive and authoritative hard copy media directory. Revised and reprinted monthly, it provides details for every media outlet, editor and important correspondent in Australia.
    Mediadirectory has a user-friendly format with a detailed index, and provides useful and comprehensive guides and contents throughout.
  •  blog it

    Thursday, May 03, 2007

    The Nametag Guy gives away his 4th book for FREE!

    It just seems to be the week for freebies...

    For those of you who are regular readers of this blog, you would be familiar with my friend Scott Gisnberg. He's the guy who wears a nametag 24/7 to increase approachability and encourage people to be more friendly.

    Well Scott released his 4th book yesterday, titled 'Make a name for yourself' and for some reason he is giving it away for FREE.

    It's available on Amazon to purchase here, but if you check out Scott's blog you can download it in ebook format for free.

    Seriously make sure you click this link and check the FREE ebook out - It's his best work to date.

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    Wednesday, May 02, 2007

    FREE Audio Cds....

    I have access to some complimentary copies of the May Edition of 'Business Essentials' for those who read this blog.

    Business Essentials is the first subscription-based audio business magazine in the world and every month covers relevant insights, case studies and reports about today’s best business practices are presented in an entertaining audio CD format. With Business Essentials you can listen and learn while you drive and in this months edition they interview YOURS TRULY. Typically the monthly invest for the program is around $35 but if you act fast you can get your hands on an advanced copy at no cost.

    So if you are one of the first 20 people to send an email with your name, address and phone number to I will get a complimentary copy out to you this week.

    For more info on Business Essentials, check out

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    Wednesday, April 18, 2007

    What I Leant From Gary Halbert

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