Saturday, March 31, 2007

A Must Have PR Resource

This short video gives you a quick overview of a must have resource for getting FREE PUBLICITY.

I highly recommend you watch this short clip, then visit

Friday, March 30, 2007

A great friend of mine Rohan Merry of Instant Property Services just sent me this link to a fantastic video on YouTube..

Check it out, its very inspirational.

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Tuesday, March 27, 2007

Scott Says It Again

Read the latest from my mate Scott Ginsberg's blog here - Its titled '33 random thoughts I jotted down at the Phoenix airport'.. and it's pure GOLD.

I mean it - READ THIS NOW !!

You will not regret going here now.

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Find out all the information about your postcode

Matt Newton points us to this really cool tool from the team at News Limited.

It's a little online tool that allows you to

"Discover how different postcodes live, starting with your own. Brought to you by News Limited Community Newspapers, Postcode Power shows you just how well community newspapers know different postcodes and how you can use that knowledge to target any audience more effectively."

Some stuff I didn't know about my area (3182)
  • 46.1 % male residents vs 53.9 % female residents
  • 5.67 % are living in sin!
  • 53.04 % have had tertiary education
  • 2.16 % own a Porsche
  • 8.04 % of population are sexually active
  • 109554 is the average income ($)
Interesting eh ?

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Sunday, March 25, 2007

International Google Searching

Here is a neat little trick I came across that allows you to make Google display the search results as if you were searching from an different country.

See, with the Googles adwords program, advertisers can choose to display their ads to only certain countries, thus eliminating wasted clicks. If your business can only service people in Australia, what good is having your adverts displayed to those in Belgium, right ?

So, whilst doing some "strategic industry research" for On Hold Advertising I wanted to try and find some proactive international on hold companies (read: overseas adword advertisers) I could contact and create some strategic marketing alliances with (more on that technique in another post). But given I am located in Australia, its not that easy...

However what I discovered is that by adding the code '&gl=us' to the end of a searches url, it will display those results as if searched from that country.

For example, if I search 'messages on hold' from Australia I get the results and adwords from Australian companies that have added 'messages on hold' to their list of keywords. And the url that is generated is:,GGGL:2006-44,GGGL:en

Now by adding the code &gl=us to the end of this string in the browsers address bar I get the results as if I was in the US.,GGGL:2006-44,GGGL:en&gl=us

Neat trick to see what the pro-active businesses in your industry are doing online...

If you want to do this for other countries here are Googles Country Codes.

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Thursday, March 22, 2007

Bartercard Entrepreneurs Course

The team at Wealth Creator Magazine have just released details of the upcoming Entrepreneurs Course bought to you by Bartercard.

I am honored to say I am one of the presenters at the Melbourne event... So if anyone is keen to here me speak, make sure you register as soon as possible as there are strictly limited seats.

To register for this event and more information download brochure (pdf)

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Wednesday, March 21, 2007

Year Of The Idea

I can't believe I missed this...

In early January the Australian Institute For Commercialisation published a press release "calling on all Australians – from individual inventors and entrepreneurs to those working in industry, research organisations, or government to adopt 2007 as the Year of the Idea."

"Everybody has at least one idea everyday, but how many people actually do something with them? Ideas have the capacity to transform our lifestyles, our businesses and our economies and yet many of these ideas are hidden or even discarded. Now is the time to harvest more ideas and reap the rewards."

I couldn't agree more...

Something else I pulled off their blog is:

"The best way to get a good idea is to get a lot of ideas” is a famous quote from double Nobel Prize laureate Linus Pauling"


Monday, March 19, 2007

Revamped On Hold Advertising

For those of you playing along at home...we have just launched an all new website for On Hold Advertising.

Please check it out and leave me your comments:

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Friday, March 16, 2007

Hi All,

I just wanted to touch base and let you know what I am up to this weekend, because I hope you'd like to contribute.. and if you do, I have a thank-you gift I'd like to give you.

See this weekend is the Geelong Relay For Life. The Relay for Life is an overnight team event to raise funds for cancer research, education and patient support programs.

How does it work?

It’s a team challenge! - The challenge is for teams of 10 or more to complete a relay-style walk or run at selected venues throughout Australia. Team members take turns to keep their baton moving overnight, enjoying the sensational festive atmosphere created through entertainment, camping, spot prizes and, most importantly, the vibrancy of the hundreds of lively people on the track!

How can you help ?
Now I am not looking to team members, that's all taken car of.... but what I am looking for is support from you in the 'fund raising area'. Almost everyone has been affected by the terrible disease of cancer and it is important that we all work towards a cure. If you would like to help contribute to this great cause please click the button below now, which will take you to a paypal site where you can make a donation of your choice.

or pay directly via the Relay For Life page here

The Thank You Gifts

Now I would hope that you would want to contribute for the good of the fight alone, it is that important, but if you do help I would like to personally say thanks by giving you a couple of gifts taken from the upcoming publicity course I am finalising.

In the course that's about to be released, there will be a number of audio interviews I have conducted with a number of 'power players' from the media world... Giving you insights and secrets to generating publicity for your business, cause or venture. During the conversations I was amazed at the quality and depth of knowledge these experts were willing to reveal - they are very powerful resources.

Although my team think I am nuts for letting some of these out of the bag early, I want to raise as much money for the fight against cancer so I am willing to give you advance access to 2 of these interviews (valued at $49.95 each) for simply making a donation of any value.
Yep, you can make a donation of only $1 (although I hope you would contribute more than that) and at the end of the relay I will shoot you an email with a secret link to the following two interviews:

1. Dale Beaumont of Kapow Media
This has to be one of the best interviews I have ever been involved with, in just over an hour Dale and I reveal almost everything there is to know about the media...
- The inside secrets on how the media works...
- The power of publicity for your business, cause or venture...
- The top story angles that the media LOVE....
- How to get your story to the media to ensure it gets printed
- How the journalists rate/review your pitches to ensure you get through the clutter.

2. Dan Janal - Pr Leads
Dan is one of the worlds foremost experts on the PR game. He was instrumental in the launch of AOL throughout the USA and the tips he reveals include
- How to get journalists coming to you for stories
- How to generate publicity internationally
- What journalists look for in an interviewee
- How to use the internet to generate publicity.

So please help the fight against caner and contribute to my relay for life team now by clicking the donation button below.. every dollar counts!!!

or pay directly via the Relay For Life page here

p.s. I thnk you in advance for your support

Click the button below to donate.

Saturday, March 10, 2007

Go Bullets !!

Just a quick post to congratulate my boys - the Brisbane Bullets, on their 2007 NBL Championship.

Fo those of you who don't know, I am a huge basketball fan and grew up with the Geelong Supercats basketball team. Now the current coach of the Bullets, Joey Wright, was once a player for the Supercats and hence by link wih Brisbane.

Anyway, well done guys - Enjoy the celebrations in Vegas !!!

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