Friday, December 29, 2006

Merry Christmas All,

Just recorded this quick podcast my new toy (thanks Santa!)


p.s. If you are on the newsletter list check our inbox in a week or so for some exciting news.

Friday, December 22, 2006

Another PR Feature

Hi All,

Just wanted to tell you to keep your eyes out for the new Wealth Creator mag. In the Jan/Feb edition there is a two page spread about me and my adventures.

You can get a preview here: Wealth Creator Magazine - Pete Williams: The G Force

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Wednesday, December 20, 2006

Great Adverts

What a great advert series...

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Tuesday, December 19, 2006

Great Cartoon

I just stumbled across this great site: Mark Joyner is a #1 best-selling author of over a dozen books
translated in almost as many languages and posts a great cartoon blog almost everyday. Below is my favorite.

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Opertation Gatorage

The American Copywriter points us to

This site is a great spoof on the steriod abuse situation that is happening in sports - and the best thing is its an Australian campagin !!

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Sunday, December 17, 2006

What Makes Up A Present (product) ?

I was on my way back from a keynote speech in Brisbane last week when the air-hostess started a conversation with a young girl in the seat behind me. The young girl was on her way to Melbourne to spend Christmas with her father, and was telling the hostess what the gift her Mother had already given her was.

She was enthusiastically explaining how she was given a beautiful bike that came with a water bottle. Given the excitment, over what most 'outsiders' would consider a pointless inclusion, the waterbottle, the hostess asked the girl - "What are you more excited about, the bike or the waterbottle that came with it?"

The obvious anser is the bike... but to the surprise of the hostess and myeslf the girl wasn't sure which she liked the best?

Her mother had most likely spent a decent chunk of change on the bike, giving little thought to the waterbottle that came with the bike. To most, it would have been a simple 'add-on' with little value, but to this young girl the waterbottle is what makes the entire package exciting.. it's the clincher... it's the difference between a bike and an experience.

What are you offering your clients (and kids this Christmas) to turn your product into a bigger experience ?

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Wednesday, December 06, 2006

Beginner's Guide to Digg

There is a lot of talk about WEB 2.0 and the different apps that are around. One of the most popular is Digg.

"Digg is a site that will help you avoid the process of digging and
instead, get exactly what others have dug up so you can see some of the
great sites/stories/things out there on the Internet."

Neil Patel of Pronet Advertising has put together a short but great guide to Digg - Check it out at: Beginner's Guide to Digg


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Tuesday, December 05, 2006

Ego-centric Marketing

I continually come across small business owners marketing 'about themselves' not thier prospect. A perfect example of this is the 'Under New Management' sign.

Seth Godin talks about this in his latest blog here:
Seth's Blog: Under New Management

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Effective Communication Online

How are you communicating to your prospects on your websites landing page?

I ask this because I recently came across a website which had this copy on thier landing page:
XXX Pty Ltd is in the business of helping customers in Australia and New Zealand with Enterprise Application solutions and services to align each business with their unique objectives.

Our team of Business and Application specialists work with clients to discover potential areas to incorporate “lean” processes and procedures, then design and implement solutions ensuring value is achieved/exceeded at each stage.

In the words of Rove Mc Manus.....What the ?? I had no idea what they were talking about and I was a prospective client!

Unlike most vistiors to the site, who would click back and Google another provider, I decided to digg a little further and found this..
XXX Pty Ltd is committed to delivering business efficiencies through technology. Through a systematic approach of applying latest business practices with best of breed enterprise applications, XXX pty Ltd can deliver significant business improvement and can demonstrate a significant return on investment for your business.
Now that makes more sense to me... Not perfect but close to my desired outcome....There is benefit there...

Now check our sites landing page - Are you 'strategically' (sarcasim) hiding your benefits from your prospective clients ???

Monday, December 04, 2006

Pete Williams has...

I was driving to the office this morning and was listening to The Cage on Triple M and they were discussing 'Googling your name' and the funny things that appear. Some of the weird and wacking things listeners where calling i,n and saying appeared when they Googled theselves, motivated me to check out myself ... So here we go - the funniest things that appear on Google when I search 'Pete Williams has'
  • Peter Williams has been given official endorsement by the legendary British 1960's pop icon and film star JOHN LEYTON to produce an instrumental CD tribute to him.
    • How cool is that!!!
  • Mr Williams is not, and has never been, homosexual
    • That' a relief for Fleur
  • Pete Williams was a partner at Morrison Foerster LLP, a leading international law firm.
    • Pitty I haven't passed the B.A.R. exam
  • Peter Williams has diverse research interests including star formation and the dynamics of the interstellar medium
    • Star Formation - does that mean how Paris Hilton and Nicole Richie walk the red carpet?
  • Peter Williams has shown there is nothing which is impossible
    • I'm going to quote this one!
  • Peter Williams has featured as a minor role in several famous films such as Catwoman
    • It was so mich fun working with Hallie Berry.
  • Pete Williams has reported on sports, business, and fitness for more than 15 years. He’s the author or co-author of seven books
    • It appears 'How To Turn Your Million Dollar Idea Into A Reality' isn't my first release ???

So, what have you done?

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Saturday, December 02, 2006

Preneur 2.0 - Walking The Talk

As you guys know, I'm all about IMPLEMENTATION... So who would I be if I didn't 'walk the talk', right?

So...after spending the day with Ed Dale and Frank Kern at their Under Achiever Life seminar in Melb I came straight home and implemented something they spoke about... listen to the audi to find out more !!!


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