Wednesday, April 18, 2007

What I Leant From Gary Halbert

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Wednesday, April 11, 2007

In Prince Of Print Has Passed

I woke up this morning and in typical fashion jumped onto bloglines to keep abreast of my latest RSS feeds...and what I read was incredibly sad.

The world greatest copywriter, Gary Halbert, passed away last night in his sleep.

For those of you unfamiliar with Gary, he has been termed 'The Prince of Print' and is regarded as the worlds best copywriter...

His teaching style was very, shall I say, unorthodox and in your face.... but none the less, his message was GOLD.

Gary’s death will leave a big void in the marketing community for years to come.

If you never had a chance to meet or learn from this amazing man, you missed out on a valuable (and profitable) opportunity.

However, you still have the opportunity to learn from this true master of persuasion as Gary had a newsletter site where he published his thoughts, tips and tricks.

So in true Gary Halbert style... All you 'shitweazels' check it out at, The Gary Halbert Letter:


Friday, April 06, 2007

All New Keyword Research Tools

In recent weeks I have received quite a few emails regarding the reference to Overture/Yahoo's Keyword Research Tool which is mentioned on pages 27-30 of my book.

As revealed in my book, this was a fantastic tool used by entrepreneurs in my 'inner circle' to do some investigative market research.... and find out how interested people were their idea/niche/product.

It showed you how many times a particular search term was searched online and thus gives an indication of 'interest level' in your idea.

Unfortunately, the Overture Keyword Research Tool is now DEAD.

Basically, the tool got hit so hard that Overture's servers couldn't handle the traffic and they shut it down... Now I am not saying my book was the sole cause for this... essentially a lot of [insert bad word] people began to write 'automated scripts' that spammed the service and made it impossible to use due to sporadic behaviour.

But don't worry I have explored the web high and low to find a replacement tool for you... and guess what... I found 2 !!!

Both tools are obviously modeled after Overture's and make fantastic alternatives...

Free Search Term Suggestion Tool by Keyword

Thye say their keyword data is complied and collected from a number of search engines to provide a far more accurate cross section of searches performed world wide..

Check it out here:

2. Free Keyword Suggestion Tool by

On their site you simply enter a starting keyword to generate up to 100 related keywords and an estimate of their daily search volume.

Check it out here:

Now with the Wordtracker tool they calculate the daily search volume using the following formula:

Number of times
keyword appears in
our database
Total number of
keywords in our


Estimated total number of
daily queries on all search


Estimated daily
volume of searches
for the keyword

So for a keyword that appears 9,000 times in our database, this is the number of daily searches that we predict:

328.0 million


578.4 million*


15,873 daily searches

* Every day, on average, we collect about 3.64 million search terms from and, who according to account for 0.63% of searches across all engines. By combining these two figures, we estimate that the total daily searches across all engines is 578.4 million.

So to all of you who emailed me, 'thank you', and I hope this helps !!!

If anyone knows of other tools that would be of help to us all please leave a comment on this blog and let us know.

p.s. If you want to watch a couple of cool videos on how to use the wordtracker tool check out Ed Dale's blog here: and

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