Tuesday, December 05, 2006

Ego-centric Marketing

I continually come across small business owners marketing 'about themselves' not thier prospect. A perfect example of this is the 'Under New Management' sign.

Seth Godin talks about this in his latest blog here:
Seth's Blog: Under New Management

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  • Don't you think there's some value to the "Under New Management" sign though? I mean, if you take over a business that's had some bad customer service, it might be nice to advertise the fact that now you control that and you can make a better impression. This is kind of the point of the "UNM" sign, isn't it?

    By Blogger Bryan Noonan, at 6:13 AM  

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