Monday, November 13, 2006

Increase Coupons....

This is a very creative and 'ballsy' advert from the team at Stella Artois.

For those who are non-drinkers; Stella Asrtois is positioned as a "reassuringly expensive" beer and this campaign ties in so well with that.

Some of the most effective marketing and advertising is done by turning the coin over and doing things completely opposite to the status quo.


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