Agony Ant Article
In the October/November 2006 edition of Australian Anthill, I wrote a brief editorial response for their Agony Ant section relating to On Hold Advertising.
The question I responded to was: "I want to replace my annoying 'on hold' music with an on hold message, what should I communicate on it?"
If you want to see my response along with other great articles I strongly suggest you pick up a copy of Australian Anthill. There is a great article on 'How to diagnose a business blunder..before it turns toxic'.
Or, you can see my response by clicking on the image to the left.