Saturday, October 28, 2006

Agony Ant Article

In the October/November 2006 edition of Australian Anthill, I wrote a brief editorial response for their Agony Ant section relating to On Hold Advertising.

The question I responded to was:
"I want to replace my annoying 'on hold' music with an on hold message, what should I communicate on it?"

If you want to see my response along with other great articles I strongly suggest you pick up a copy of Australian Anthill. There is a great article on 'How to diagnose a business blunder..before it turns toxic'.

Or, you can see my response by clicking on the image to the left.


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