Tuesday, June 13, 2006

Keeping them hanging around....

What do you do in your business to keep the customers hanging around?

Its amazing but on average 94% of marketing budgets are designed to get the customer to make inital contact (phone call and or comming into the store) with little effort effort or focus on when they do.

Once they are in the store you have only won half the battle, you need to implement systems and stratergies to maximise the actual interaction.

One 'retail' store I know of offers all their customers a cup of coffee - its a brilliant stratergy as each client now has to 'linger' in the store while they wait for the coffee to be made, wait for the coffee to cool to drinking temperature and then actually drink it.... Imagine what would happen to your bottom line if all the people who walked into your store stayed for 3-4 times as long???


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