A Real 'Gift' Voucher

I received a gift voucher the other day, it was the typical DL size certificate that was valid for $50 at the given store. I really appreciated it, however it got me thinking - Why don't stores actually make their gift certificates actual gifts?

I mean wouldn't it be more enjoyable for the gift giver to be able to wrap something substantial up as opposed to simply giving an envelope? For example couldn't a clothing store actually print t-shirts which are the actual gift certificate - It wouldn't cost more then $5.00 per t-shirt to produce but I bet they would sell 10 times as many gift certificates because they are unique and are tangible.



A Shoe store could embroid the gift certificate into a sock?
A Hardware store could engrave small shovels?
A Hairdresser could engrave a small hand-mirror?
A travel agency could create a 'message in a bottle' style gift voucher?

posted by Pete Williams - Preneur Marketing at 9:14 AM